Helvetica is one of the most popular typefaces. Max Miedinger designed it in 1957 for the Haas foundry of Switzerland. The name Helvetica came from the Latin name for Switzerland. The design was based on the grotesques from the late nineteenth century but new refinements put it into the sans serif sub-category of neo-grotesque. Soon after that the Stempel foundry bought the original Helvetica typeface. Helvetica then came to the United States in 1960s were Mergenthaler Linotype copied the Stempel series and added several new versions to the design. The Helvetica designs are great for displaying applications such as newspaper or newsletter headlines, billboards and advertising.
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